Éclairer’s Success: Enlightening Lives in JA Company Programme
Our S3 to S5 students recently embarked on an exciting entrepreneurial journey by participating in the renowned JA Company Programme under the guidance of volunteer business advisors and teachers. Forming their own student company, Éclairer, they set out to “enlighten customers’ daily lives with caring personal growth”. Their efforts were a resounding success!
On March 8 and 9 2025, Éclairer hosted a vibrant pop-up store at Kai Tak Mall, where they showcased two innovative products:
Emotional Journal: A creative planner combining schedule organization with mini-games to promote personal growth and well-being
Board Games: Designed to foster meaningful communication among family members and friends in a fun and engaging way
With the enthusiastic support of Pooikeinians including students, teachers and parents, all products were completely sold out!
This competition gave students a hands-on experience in running a business—from product development and marketing to teamwork and financial management. They learned the value of creativity, effective communication, and resilience while turning their ideas into reality.
Éclairer not only brightened their customers’ lives but also inspired themselves, gaining confidence and entrepreneurial skills for the future. We are immensely proud of their achievements.
Let’s continue to support our young innovators!
